Agriculture · Radio Behavior Change
Hatching Hope Poultry Promotion Campaign
Problem
Low awareness and adoption of improved poultry practices among smallholder farmers in Dodoma and neighboring regions.
Solution
Radio-led behavior change campaign combined with SMS and call-in engagement, delivered for Land O'Lakes Venture37 with support from Hatching Hope Foundation.
Impact
Reach targets exceeded. Listeners placed advance orders for SASSO chicks — a trackable purchase behavior, not a proxy metric.
930,000+
People reached
50,000+
Farmers engaged directly
5K–10K
Advance chick orders
600+
Calls & SMS interactions
