Socrates Mtoba
Founder & CEO
Ten years running data-driven campaigns and audience research across East Africa — from national youth media platforms to election monitoring. Founded DTS to turn that experience into tools and systems clients can use.
About
Digital Town Square is a Tanzania-based company working at the intersection of data, technology, media, and innovation.
Our story
We created a different kind of company by bringing data scientists, software engineers, researchers, and creative storytellers into one team. Together, we help organizations understand people, build better systems, and design campaigns that create measurable change.
Since then, our work has supported national health campaigns, digital public engagement, election monitoring, agricultural development, and audience intelligence across Africa. Our projects have reached millions of people, helping partners make smarter decisions and deliver stronger results.
Our mission
Every project starts with evidence, not assumptions. We build the technology, insights, and campaigns that help organizations understand people, improve decisions, and drive measurable behavior change.
If it doesn't create measurable impact, it isn't finished.
2023
Founded
Dar es Salaam, Tanzania
Headquartered
Data · AI · Media Systems
Expertise
Across Africa
Reach
TEAM
Founder & CEO
Ten years running data-driven campaigns and audience research across East Africa — from national youth media platforms to election monitoring. Founded DTS to turn that experience into tools and systems clients can use.
Chief Data Officer
Leads the technical work: data pipelines, dashboards, and the machine learning behind our audience intelligence products. If DTS ships it, Benjamin built or reviewed it.
Director of Marketing
Runs client campaigns and DTS's own market presence. Background in digital marketing and audience engagement across Tanzanian and regional markets.
WHAT SETS US APART
Every decision, campaign, and solution is grounded in evidence and analysis.
We understand the continent — the languages, the channels, the trust structures.
We measure success by behavioral change and real-world outcomes, not deliverables shipped.
We build lasting relationships, not one-off deliverables. Most of our clients come back.
PARTNERS
Trusted by development organizations, media institutions, foundations, technology companies, and leading brands across Africa.