About

Who we are

Digital Town Square is a Tanzania-based company working at the intersection of data, technology, media, and innovation.

Our story

Digital Town Square was built on a simple observation: organizations generate more data than they can turn into meaningful decisions.

We created a different kind of company by bringing data scientists, software engineers, researchers, and creative storytellers into one team. Together, we help organizations understand people, build better systems, and design campaigns that create measurable change.

Since then, our work has supported national health campaigns, digital public engagement, election monitoring, agricultural development, and audience intelligence across Africa. Our projects have reached millions of people, helping partners make smarter decisions and deliver stronger results.

Our mission

Turn data into decisions that create impact.

Every project starts with evidence, not assumptions. We build the technology, insights, and campaigns that help organizations understand people, improve decisions, and drive measurable behavior change.

If it doesn't create measurable impact, it isn't finished.

2023

Founded

Dar es Salaam, Tanzania

Headquartered

Data · AI · Media Systems

Expertise

Across Africa

Reach

TEAM

The people behind the work.

Socrates Mtoba

Founder & CEO

Ten years running data-driven campaigns and audience research across East Africa — from national youth media platforms to election monitoring. Founded DTS to turn that experience into tools and systems clients can use.

Benjamin Buganzi

Chief Data Officer

Leads the technical work: data pipelines, dashboards, and the machine learning behind our audience intelligence products. If DTS ships it, Benjamin built or reviewed it.

Susan Shangali

Director of Marketing

Runs client campaigns and DTS's own market presence. Background in digital marketing and audience engagement across Tanzanian and regional markets.

WHAT SETS US APART

Four things we hold to.

Data-first

Every decision, campaign, and solution is grounded in evidence and analysis.

African context

We understand the continent — the languages, the channels, the trust structures.

Impact over output

We measure success by behavioral change and real-world outcomes, not deliverables shipped.

Long-term partnerships

We build lasting relationships, not one-off deliverables. Most of our clients come back.

PARTNERS

Organizations we have worked with.

Trusted by development organizations, media institutions, foundations, technology companies, and leading brands across Africa.

  • AMREF logo
  • BBC Media Action logo
  • CIFF logo
  • Coca-Cola Tanzania logo
  • Code for Africa logo
  • Bill & Melinda Gates Foundation logo
  • Girl Effect Tanzania logo
  • Google logo
  • Hatching Hope Foundation logo
  • HDIF logo
  • International Livestock Research Institute (ILRI) logo
  • NBC Tanzania logo
  • Land O'Lakes Venture37 logo
  • Shujaaz Inc logo
  • Twaweza logo
  • UNDP logo
  • USAID logo
  • Vodacom Tanzania logo

Partner With Us

Let's build something impactful.